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Playbooks

The moves that work, written down.

Field-tested plays from brands shipping on Publick — lifted from real wins, not hypothetical ones.

Launch

7-day Reel launch, zero burnout

A daily posting plan that lets one creator ship seven on-brand reels in a week, then auto-clones the one that breaks out.

18 min read
Growth

Turning one winner into a pattern

What to extract from a 10×-baseline post — hook, pacing, thumbnail, time — and how to spread it across three follow-ups.

14 min read
B2B

LinkedIn long-form from a single interview

Take one 30-minute founder interview and ship five LinkedIn posts, two carousels, and a newsletter — without losing voice.

22 min read
Ads

Whitelist the organic winner

A step-by-step for promoting your best organic reel as a Spark Ad with the right retargeting audience.

10 min read
Brand

Brand kits that actually hold the line

Which guardrails matter, what to leave soft, and how to set up review so you're not the bottleneck.

16 min read
Calendar

A monthly cadence you can ship solo

A four-week rhythm across TikTok, Instagram, and YouTube Shorts that a one-person team can realistically sustain.

12 min read
Seasonal

Holiday content without the scramble

Plan a Q4 content push in September — formats, slots, and the templates that travel from Halloween through New Year.

15 min read
Experiments

Running three A/B tests a week

Which variables to test, sample size gotchas, and how to stop a test early without fooling yourself.

20 min read
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